Pricing Strategy
Lecturer:
Prof. Dr. Yasemin Boztuğ
Teaching Assistant:
Ahmet Samet Ergün, M.A.
Target Audience:
Master M.SC. MEB/MDM/MAN, GLOB, FRS, IECO, WIn, WiPäd I & II
Course Language:
English
Learning Outcome, Competences:
After successful attendance the students should be able to implement the most important determinants of pricing policy and pricing management, as well as to apply selected marketing techniques, marketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, completed on case studies and caselets.
Content:
- Introduction to pricing strategy
- Value creation
- Market segmentation and pricing structure
- Price adjustment
- Pricing strategy and price level
- Cost and financial analysis
Time and Place:
Lecture (Start: 22.10.2024)
Tuesdays, 12:15 pm – 1:45 pm, 22.10.2024 - 03.12.2024, room: ZHG 007
Thursdays, 12:15 pm – 1:45 pm, 24.10.2024 - 28.11.2024, room: ZHG 006
Tutorial (Start: 30.10.2024)
Wednesdays, 2:15 pm - 3:45 pm, 30.10.2024 - 05.12.2024, room: ZHG 003
On Thursday, December 05, 2024, there will be a tutorial in ZHG 006 from 12:15 pm - 1:45 pm.
Examination:
Written exam (60 Minutes) - 6 Credits
- Wednesday, 17.12.2024, 12:15 pm - 1:15 pm, room: ZHG 105
Starting with winter term 24/25, the written exam will span 60 minutes.