Methodenwoche der GGG

Workshop 2: Textual Analysis: An Introduction to Technique, Validation, and Software (en)

July 20-23, 2020

lecturers: Dr. Sebastian Firk, Dr. Jan Christoph Hennig
target group: beginners
language: English
This workshop will be taking place online via BigBlueButton

content:
Researchers typically face the problem that particular interesting constructs such as personality traits of public decision makers (such as politicians, managers, etc.), political uncertainty or corporate culture are hard-to-measure. While survey or case studies offer the opportunity to gather in-depth insights on such hard-to-measure constructs, they typically suffer from small sample sizes and limited generalizability. The increasing availability of large textual databases and computing power, however, create vast opportunities for researchers to employ textual analysis to capture such hard-to-measure constructs. While research using textual analysis has increased tremendously among various disciplines and deriving textual based constructs has become literally easy, establishing validity of textual based constructs poses still a great challenge. Therefore, the workshop aims to introduce the (1) different techniques of textual analysis and their challenges, (2) validity concerns to be considered, and (3) the toolset needed to accomplish textual analysis.


required reading:

  • Belderbos, R. et al. (2017) ‘On the Use of Computer-Aided Text Analysis in International Business Research’, Global Strategy Journal, 331, pp. 312–331.
  • Short, J. C. et al. (2010) ‘Construct Validation Using Computer-Aided Text Analysis (CATA)’, Organizational Research Methods, 13(2), pp. 320–347.
  • Loughran, T. & B. McDonald (2016) ‘Textual Analysis in Accounting and Finance: A Survey’, Journal of Accounting Research, 54(4), pp. 1187–1230.
  • Duriau, V. J. et al. (2008) ‘A Content Analysis of the Content Analysis Literature in Organization Studies’, Organizational Research Methods, 10(1), pp. 5–34.
  • Firk, S. et al. (2020) ‘Can the Balanced Scorecard Help in Designing Conference Calls? The Effect of Balanced Information Composition on the Cost of Capital’, European Accounting Review, 29(1), pp. 115-146.



course requirements (2 credits):
During the Workshop: Presentation of the development of a text-based construct
After the Workshop: Critical reflection of a study of choice (maximum 3 pages)


This workshop is fully booked.