PUBLIKATIONEN VON PROF. DR. YASEMIN BOZTUG
Fachartikel
- 2024
- 2024
- 2023
- 2023
- 2023
- 2022
- 2021When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food. 49th ACR Conference, Seattle, USA.
(Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ)
- 2020
- 2020
- 2018
- 2018
- 2017
- 2017
- 2017
- 2017
- 2017
- 2016Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales. Journal of the Association for Consumer Research, 1 (1), 104-114.
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ)
- 2016
- 2016
- 2015
- 2015
- 2014
- 2012
- 2010
- 2009
- 2008
- 2008
- 2008
- 2007
- 2006
- 2004
KONFERENZBEITRÄGE
- 2023
- 2023
- 2022Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, Association for Consumer Research Latin America Conference, Quito, Ecuador.
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
- 2021When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, 49th ACR Conference, Seattle, USA.
(Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ)
- 2021That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, Food Reformulation – Regulation and Marketing, Munich, Germany.
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
- 2021
- 2020Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, AMA Marketing and Public Policy Conference, 30, 68-70.
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ)
- 2019Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, Advances in Consumer Research, 47, 960.
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ)
- 2019Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, Proceedings of the 48th EMAC Conference, Hamburg, Germany.
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ)
- 2019Toward a Generalized Adoption Modeling Framework, AMA Winter Academic Conference 2019, Austin, USA.
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ)
- 2019Toward a Generalized Adoption Modeling Framework, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ)
- 2019How Consumers Use Nutrition Information, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
(Jahn, Steffen, Daniel Guhl, Setareh S. Sanjari, & Yasemin Boztuğ)
- 2018Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ)
- 2018Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, European Association for Consumer Research Conference, Ghent, Belgium.
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ)
- 2018When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ)
- 2018
- 2018One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ)
- 2017How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
(Boztuğ, Yasemin, Steffen Jahn, Till Dannewald, Tim Doering, & Jutta Schuch)
- 2017Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ)
- 2016Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(Boztuğ, Yasemin, Steffen Jahn, & Till Dannewald)
- 2016Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ)
- 2016
- 2016How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(Jahn, Steffen, Jutta Schuch, Till Dannewald, & Yasemin Boztuğ)
- 2016Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ)
- 2015How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
(Elshiewy, Ossama & Yasemin Boztuğ)
- 2015Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
(Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ)
- 2014Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
(Elshiewy, Ossama & Yasemin Boztuğ)
- 2014The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ)
- 2014
- 2014Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.
(Schuch, Jutta, Steffen Jahn, Till Dannewald, & Yasemin Boztuğ)
- 2013The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(Elshiewy, Ossama & Yasemin Boztuğ)
- 2013The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(Schuch, Jutta & Yasemin Boztuğ)
- 2013The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(Szczepanski, Alexandra & Yasemin Boztuğ)
- 2012How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
(Boztuğ, Yasemin, Klaus Grunert, & Liisa Lähteenmäki)
- 2012Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
(Boztuğ, Yasemin, Hans J. Juhl, Ossama Elshiewy, & Morten B. Jensen)
- 2010A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.
(Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer)
- 2009
- 2008
- 2008
- 2007How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
(Boztuğ, Yasemin & Thomas Reutterer)
- 2006A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.
(Boztuğ, Yasemin & Thomas Reutterer)
- 2005A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2000Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.
(Abe, Makoto, Yasemin Boztuğ, & Lutz Hildebrandt)
- 1998The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.
(Boztuğ, Yasemin & Lutz Hildebrandt)
BUCHBEITRÄGE
- 2012
- 2007Ansätze zur Warenkorbanalyse im Handel. In Markus Schuckel & Waldemar Toporowski (Eds.), Theoretische Fundierung und praktische Relevanz der Handelsforschung. Wiesbaden, Germany: Deutscher Universitäts-Verlag, 217-233.
(Hildebrandt, Lutz & Yasemin Boztuğ)
- 2006A Market Basket Analysis Conducted with a Multivariate Logit Model. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger & Wolfgang Gaul (Eds.), From Data and Information Analysis to Knowledge Engineering. Heidelberg, Germany: Springer, 558-565.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2005Eine Simulation zum Test psychologischer Theorien der Preisbewertung. In Thorsten Posselt & Christian Schade (Eds.), Quantitative Marketingforschung in Deutschland. Berlin, Germany: Duncker & Humblot, 253-275.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2001Die Schätzung von Responsefunktionen mit parametrischen und nichtparametrischen Verfahren über Scannerdaten. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 807-819.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2001Nichtparametrische Methoden zur Schätzung von Responsefunktionen. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 241-254.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2001Nonparametric Modeling of Buying Behavior in Fast Moving Consumer Goods Markets. In Georgios Papastefanou, Peter Schmidt, Axel Börsch-Supan, Hartmut Lüdtke & Ulrich Oltersdorf (Eds.), Social and Economic Research with Consumer Panel Data. Mannheim, Germany: ZUMA Nachrichten Spezial, 189-205.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2001Stichworte (Kontingenzanalyse, Logistische Regression, Logit-Modell, Log-lineare Modelle, Probit-Modell) zur Analyse von Wahlmodellen. In Hermann Diller (Ed.), Vahlens Großes Marketinglexikon. Munich, Germany: Beck, Vahlen, 821-822, 926-928, 1386.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2000Testing the Multinomial Logit Model. In Wolfgang Gaul & Reinhold Decker (Eds.), Classification and Information Processing at the Turn of the Millenium. Heidelberg, Germany: Springer, 296-303.
(Boztuğ, Yasemin, Knut Bartels, & Marlene Müller)
- 2000Matrix Handling. In Wolfgang Härdle, Sigbert Klinke & Marlene Müller (Eds.), XploRe Learning Guide. Berlin, Germany: Springer, 429-463.
(Boztuğ, Yasemin & Marlene Müller)
ARBEITSPAPIERE
- 2010A Multistep Approach to Derive Targeted Category Promotions, Marketing Science Institute, Working Paper Series, Report No. 10-118.
(Breugelmans, Els, Yasemin Boztuğ, & Thomas Reutterer)
- 2007A Combined Approach for Segment-Specific Analysis of Market Basket Data, Marketing Science Institute, Working Paper, Report No. 07-105.
(Boztuğ, Yasemin & Thomas Reutterer)
- 2006An Empirical Test of The Consumer Behavior Theory of Price Valuation Using a Semiparametric Approach, Reference Prices and Accounting for Heterogeneity, Discussion Paper, Report No. 2006-057, SFB 649.
(Boztuğ, Yasemin & Lutz Hildebrandt)
- 2004The Effect of Inventory on Purchase Incidence: Empirical Analysis of Opposing Forces of Storage and Consumption.
(Bell, David R. & Yasemin Boztuğ)
- 1998Nicht- und semiparametrische Markenwahlmodelle im Marketing.
(Boztuğ, Yasemin & Lutz Hildebrandt)
Kontakt
Prof. Dr. Yasemin Boztuğ
Professur für Marketing und Konsumentenverhalten
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Raum 1.220 (Sekretariat)
37073 Göttingen
Sprechzeiten: nach Vereinbarung
Tel.: 0551 39-27328
Mail.: boztug@wiwi.uni-goettingen.de