PUBLIKATIONEN VON PROF. DR. YASEMIN BOZTUG
Fachartikel
KONFERENZBEITRÄGE
(mit H. Schirmacher, O. Elshiewy)
(mit G. Stremmel, O. Elshiewy)
(mit H. Schirmacher, O. Elshiewy)
(mit M. Breaz, S. Jahn)
(mit M. Breaz, S. Jahn)
(mit M. Breaz, S. Jahn)
(mit S. Jahn, M. Schlather)
(mit S. Jahn, M. Schlather)
(mit S. Jahn, D. Guhl, S. Sanjari)
(mit M. Breaz, S. Jahn)
(mit M. Breaz, S. Jahn)
(mit C. L. Demming, S. Jahn)
(mit S. Sanjari, S. Jahn)
(mit S. Jahn, T. Dannewald, T. Doering, J. Schuch)
(mit O. Elshiewy, S. Jahn, T. Doering)
(mit S. Sanjari, S. Jahn)
(mit S. Jahn, T. Dannewald)
(mit O. Elshiewy, S. Jahn)
(mit S. Jahn, J. Schuch, T. Dannewald)
(mit S. Sanjari, S. Jahn)
(mit J. Schuch, S. Jahn)
(mit O. Elshiewy)
(mit O. Elshiewy, S. Jahn)
(mit J. Schuch, S. Jahn, T. Dannewald)
(mit O. Elshiewy)
(mit J. Schuch)
(mit A. Szczepanski)
(mit K. Grunert, L. Lähteenmäki)
(mit H. J. Juhl, O. Elshiewy, M. B. Jensen)
(mit E. Breugelsman, T. Reutterer)
(mit T. Reutterer)
(mit T. Reutterer)
(mit L. Hildebrandt)
(mit M. Abe, L. Hildebrandt)
(mit L. Hildebrandt)
BÜCHER
BUCHBEITRÄGE
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit L. Hildebrandt)
(mit K. Bartels, M. Müller)
(mit M. Müller)
ARBEITSPAPIERE
(mit E. Breugelmans, T. Reutterer)
(mit T. Reutterer)
(mit L. Hildebrandt)
(mit D. R. Bell)
(mit L. Hildebrandt)
Kontakt
Prof. Dr. Yasemin Boztuğ
Professur für Marketing und Konsumentenverhalten
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Raum 1.220 (Sekretariat)
37073 Göttingen
Sprechzeiten: nach Vereinbarung
Tel.: 0551 39-27328
Mail.: boztug@wiwi.uni-goettingen.de
2025
2025
2025
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2024
2023
2023
2023
2022
2020
2020
2018
2018
2017
2017
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2016
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2015
2015
2014
2012
2010
2009
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2007
2006
2024
2024
2023
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, in: Association for Consumer Research Latin America Conference, Quito, Ecuador.
2021
When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, in: 49th ACR Conference, Seattle, USA.
2021
That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, in: Food Reformulation – Regulation and Marketing, Munich, Germany.
2021
2020
Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, in: AMA Marketing and Public Policy Conference, 30, 68-70.
2019
Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, in: Advances in Consumer Research, 47, 960.
2019
Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, in: Proceedings of the 48th EMAC Conference, Hamburg, Germany.
2019
Toward a Generalized Adoption Modeling Framework, in: AMA Winter Academic Conference 2019, Austin, USA.
2019
Toward a Generalized Adoption Modeling Framework, in: 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2019
How Consumers Use Nutrition Information, in: 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2018
Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, in: European Association for Consumer Research Conference, Ghent, Belgium.
2018
When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
2018
One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2017
How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
2017
"Low Fat" but High in Sugar: Consumer Response to Potentially Misleading Nutrition Claims. Proceedings der European Marketing Academy Conference 46: 1-7.
2017
Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.
2016
Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
2016
How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2015
2015
Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
2014
Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
2014
The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
2014
2014
Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.
2013
The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2012
How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
2012
Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
2010
A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.
2009
2008
2008
2007
How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
2006
A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.
2005
A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.
2000
Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.
1998
The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.
2002
2012
2007
Ansätze zur Warenkorbanalyse im Handel. In Markus Schuckel & Waldemar Toporowski (Eds.), Theoretische Fundierung und praktische Relevanz der Handelsforschung. Wiesbaden, Germany: Deutscher Universitäts-Verlag, 217-233.
2006
A Market Basket Analysis Conducted with a Multivariate Logit Model. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger & Wolfgang Gaul (Eds.), From Data and Information Analysis to Knowledge Engineering. Heidelberg, Germany: Springer, 558-565.
2005
Eine Simulation zum Test psychologischer Theorien der Preisbewertung. In Thorsten Posselt & Christian Schade (Eds.), Quantitative Marketingforschung in Deutschland. Berlin, Germany: Duncker & Humblot, 253-275.
2001
Die Schätzung von Responsefunktionen mit parametrischen und nichtparametrischen Verfahren über Scannerdaten. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 807-819.
2001
Nichtparametrische Methoden zur Schätzung von Responsefunktionen. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 241-254.
2001
Nonparametric Modeling of Buying Behavior in Fast Moving Consumer Goods Markets. In Georgios Papastefanou, Peter Schmidt, Axel Börsch-Supan, Hartmut Lüdtke & Ulrich Oltersdorf (Eds.), Social and Economic Research with Consumer Panel Data. Mannheim, Germany: ZUMA Nachrichten Spezial, 189-205.
2001
Stichworte (Kontingenzanalyse, Logistische Regression, Logit-Modell, Log-lineare Modelle, Probit-Modell) zur Analyse von Wahlmodellen. In Hermann Diller (Ed.), Vahlens Großes Marketinglexikon. Munich, Germany: Beck, Vahlen, 821-822, 926-928, 1386.
2000
Testing the Multinomial Logit Model. In Wolfgang Gaul & Reinhold Decker (Eds.), Classification and Information Processing at the Turn of the Millenium. Heidelberg, Germany: Springer, 296-303.
2000
Matrix Handling. In Wolfgang Härdle, Sigbert Klinke & Marlene Müller (Eds.), XploRe Learning Guide. Berlin, Germany: Springer, 429-463.
2010
A Multistep Approach to Derive Targeted Category Promotions, Marketing Science Institute, Working Paper Series, Report No. 10-118.
2007
A Combined Approach for Segment-Specific Analysis of Market Basket Data, Marketing Science Institute, Working Paper, Report No. 07-105.
2006
An Empirical Test of The Consumer Behavior Theory of Price Valuation Using a Semiparametric Approach, Reference Prices and Accounting for Heterogeneity, Discussion Paper, Report No. 2006-057, SFB 649.
2004
The Effect of Inventory on Purchase Incidence: Empirical Analysis of Opposing Forces of Storage and Consumption.
1998
Nicht- und semiparametrische Markenwahlmodelle im Marketing.