DISSERTATIONEN VON PROF. DR. YASEMIN BOZTUG

Dissertationen als Erstgutachterin

2018

New Insights Into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective.
(Dr. Setareh Sanjari, 2018)

2015

References and Preferences: New Insights into Food Decision Making.
(Dr. Jutta Schuch, 2015)

2015

The Impact of Voluntary Front-of-Pack Nutrition Label Introduction on Purchase Behavior.
(Dr. Ossama Elshiewy, 2015)

Dissertationen als Zweitgutachterin

2021

Here Today, Gone Tomorrow: Pop-up stores' Ephemerality and Consumer Behavior.
(Dr. Laura Henkel, 2021)

2021

Variants of Variance : The Information Utility of Brand Buzz Dispersion.
(Dr. Stefan Fischer, 2021)

2020

Determinants of Sustainable Food Choice.
(Dr. Kristin Jürkenbeck, 2020)

2017

The Effect of Materialism on Adolescent Healthy Food Consumption: The Case of International Schools in Egypt.
(Dr. Nesma Ammar Abdelmonien Ali Badawy, 2017), German University in Cairo

2017

Contract Farming in Developing Countries – A Behavioral Perspective on Contract Choice and Compliance.
(Dr. Sabine Fischer, 2017)

2017

Assessing Flagship Store Effectiveness - Updating Brand Experience and its Consequences by Using the Example of Two National Brands in the Fast-Moving Consumer Goods Industry.
(Dr. Tim Nicolas Nierobisch, 2017)

2016

Doing Well by Doing Good? New Insights Into the Firm Value Implications of Corporate Social Responsibility.
(Dr. Isabell Lenz, 2016)

2016

Two Essays on Diffusion Processes: Model and Econometrics.
(Dr. Pattara Rujeerapaiboon, 2016), Universität Mannheim

2010

Classification and Analysis of Management and Marketing Data: Statistical Applications for Strategic Planning.
(Dr. Tina M. Facca, 2010)

Porträtfoto von Yasemin Boztuğ. Sie trägt ein weißes Hemd mit einem schwarzen Blazer.

Kontakt

Prof. Dr. Yasemin Boztug

Professur für Marketing und Konsumentenverhalten

Wirtschaftswissenschaftliche Fakultät

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3 (Oeconomicum)

Raum 1.220 (Sekretariat)

37073 Göttingen

Tel.: 0551 39-27328
Mail.: boztug@wiwi.uni-goettingen.de

Sprechzeiten: nach Vereinbarung