Sprechzeiten: nach Vereinbarung
PUBLIKATIONEN VON DR. HELENA SCHIRMACHER
FACHARTIKEL
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
KONFERENZBEITRÄGE
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ)
Kontakt
Dr. Helena Schirmacher
Professur für Marketing und Konsumentenverhalten
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Raum 1.235
37073 Göttingen
Tel.: +49 (0)551 / 39-29048
Mail.: helena.schirmacher@uni-goettingen.de
2023
That's not natural! Consumer response to disconfirmed expectations about ‘natural’ food. Appetite, 180, 106270.
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire. Association for Consumer Research Latin America Conference, Quito, Ecuador.
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire.Association for Consumer Research Latin America Conference, Quito, Ecuador.
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire. Association for Consumer Research Latin America Conference, Quito, Ecuador.