Retail Management
Modul B.WIWI-BWL.0040
Lecturer:
Prof. Dr. Waldemar Toporowski
Contact person:
Max Alexander Pisek, M.Sc.
Type and scope of the course:
Lecture, 2 SWS, Credits: 6
Target group:
BWL B.Sc. 4-6, WiInf B.Sc. 3-6, VWL B.A. 3-6
Course language:
German
Recommended previous knowledge:
Module B.WIWI-BWL.0005 “Marketing”
Admission requirements:
No admission requirements
Time and place:
Lecture: Thursdays, 2:15 – 3:45 p.m., Room: ZHG 103.
The lecture takes place in person.
Slides, literature, and recordings are available for download on StudIP.
Exercise: Tuesdays, 4:15 – 5:45 p.m., Room: ZHG 001.
Start of the course:
Lecture: 24.10.2024
Exercise: tba
Learning outcomes / core skills:
After successfully completing the course, students will be able to describe and utilize the theoretical fundamentals of retail management. Additionally, they will know the methods and tools required for marketing-mix decisions in the retail environment and will be able to apply and critically evaluate them.
Contents of the lecture:
· Decisions in retailing
· Location decisions
· Assortment decisions
· Pricing decisions
· Communication mix
· Store Design
· Customer Service
Contents of the exercise:
Case studies regarding store location, retail format, assortment, pricing, communication, store design, and online shop design.
Examination:
Written Exam (90 minutes), 6 Credits
Date of written exam:
Thursday, 13.02.2025, 2:15 – 3:45 p.m., Room: ZHG 010.
Examination requirements:
Demonstration of skills in analyzing selected issues of retail management. Mastery of tools used in configuring the marketing mix of a retail business. Critical discussion of the outcomes of these tools.
Recommended references:
- Müller-Hagedorn, L. & Natter, M. (2011). Retail Marketing (5th ed.). Stuttgart, pp. 434-455.
- Müller-Hagedorn, L., Toporowski, W., & Zielke, S. (2012). Der Handel (2nd ed.). Stuttgart, pp. 33-73, 139-170, 450-455, 476-751.
- Popkowski Leszczyc, P.T.L., Sinha, A., & Sahgal, A. (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80, pp. 85-99.
Accompanying module:
Retail Management Exercise
General references:
Credit points: This course is part of the specialisation "Marketing and E-Business" in the Bachelor's programme in Business Administration.
Examination performance: Written exam
Link to the course in the course catalogue
Winter semester 2024/25
Lecture: Thursdays, 2:15 p.m. – 3:45 p.m., Room: ZHG 103
Written Exam: 13.02.2025, 2:15 p.m. – 3:45 p.m., Room: ZHG 010.