Chair of Marketing and Retail Management

Marketing and Competition Strategies: Competition and Market Power in Food Retailing

Procurement and sales competition in the food (retail) trade
Competition in the food retail sector (LEH) is now characterised by a tight, market-dominating oligopoly. oligopoly. The alternatives available to consumers, as well as the sales alternatives of suppliers, have suppliers have been further reduced in recent years. Not only due to the strong price increase for food prices in recent years, the food retail sector has remained at the centre of the competition discussion. The seminar will focus on the interactions between sales and procurement markets in food retailing and the consequences for the industry's marketing.

Target group:
Master students (especially Marketing and E-Business, Global Business).
Learning aim:
The seminar is intended to enable participants to systematically analyse the competitive conditions in the food industry and to evaluate them as a framework for the industry's marketing. marketing. An introductory session and two in-depth sessions are held to familiarise participants with the topic and the in-depth sessions will take place. A fourth session will be devoted to short presentations on the status of the homework.
Requirements/assessment/credits:
The participants work together in groups of three or four and write a term paper on a selected topic (due 06 September 2025) on a selected topic. Group formation and topic assignment take place in the first session. In the last session, the findings available up to that point will be presented and discussed in a group presentation, 6 CP. Participation in the following dates of the four sessions is compulsory.
Schedule

  • Meeting start and theme presentation:
    25.04.2025, 01:00 p.m. (s.t.) - 04:15 p.m., room OEC 1.163

Basics Literature
Lademann, R./Kleczka, M., Marktbeherrschung im Lebensmitteleinzelhandel? Eine wettbewerbsökonomische Analyse der Handelsentwicklung und ihrer Folgen für Lieferanten und Verbraucher, ZLR-Schriftenreihe R&W Recht und Wirtschaft des Deutschen Fachverlags, Frankfurt 2023 (the book can be purchased at a EUR 15 at the chair of Prof Toporowski).


Sign up using FlexNow: 16.04.2025 - 06.06.2025
Links:
Information about the seminar can be found in eCampus.