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Further Information

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  Learning Objectives
  
  
  
  

  
  

  
  
  • Understand the significance of disruptive changes on the value creation logic and structures of industries by analyzing specific industries based on primary and secondary information and critically reflecting on current developments.
  
  

  
  

  • Example questions include:
    
    
    
    • What new business models are emerging in an industry and are specifically supported?
    
    
    • What patterns are recognizable in the new business models?
    
    
    • At what point in the value chain of an industry do the new "players" intervene?
    
    
    • What impact do these disruptive business models have on established models?
    
    
    
    
  
  
  
  
  • By analyzing individual industries in detail and critically discussing the disruptive processes in the context of the term paper, students should be able to adapt the various instruments of business model and industry structure analysis (Business Model Canvas, value creation map, etc.) to a specific industry situation and thus practice applying the instruments in a realistic way.
  
  
  • The engagement with the current state of knowledge in the management literature regarding the instruments of business model and industry structure analysis allows for a discussion of the benefits and limitations of theoretical concepts in corporate practice.
  
  
  • In addition to the content-related objectives, students should also deepen their existing teamwork skills and enhance their communication skills during the presentation.