Lecture: Managing New Realities: XR & Metaverse
Lecturer and Contact Person:
Prof. Dr. Philipp Rauschnabel
Type and size:
Lecture, tbd
General references:
The number of participants is limited to max. 25 participants. There may be a waiting list for late bookings.
Time and place:
WiTe 25/26; tbd
Target group:
The seminar is aimed at students who are interested in the latest developments in digital marketing and want to understand how augmented and virtual reality technologies can influence marketing and consumer behaviour now and in the future.
Examination:
tbd
Learning outcome, core skills:
Fundamentals: Understanding AR, VR, Spatial Computing, Metaverse
Expertise: Understanding how XR technologies can be used in marketing and how XR influences buying behaviour
Outlook: Understanding future technological developments and their potential impact on future marketing
Content:
Theoretical foundations of AR, VR, Spatial Computing and Metaverse
Practical applications and use of current devices such as Meta Quest 3 and Apple Vision Pro
Discussion of the impact of XR on consumer behaviour and future marketing strategies based on the latest research
Safety advice:
Die Welt neu entdecken? Aber sicher!