Curriculum Vitae and Fields of Research

Axel Dreyer is Professor for Tourism Management/ Marketing at the Hochschule Harz, University of Applied Sciences, Wernigerode (since 1993) and Honored Professor for Sport Management at the Institute of Sport Science (since 1996). After studying business administration as well as journalism and communication sciences (graduated with a degree in business administration), he made his PhD at the Faculty of Economics with a dissertation on sport sponsoring in 1986.

Axel Dreyer is co-founder of the German Society of Tourism Research (DGT - Deutsche Gesellschaft für Tourismuswissenschaft e.V.). He was founding director of the Institute for Tourism Research and worked in different positions as researcher and lecturer at the Hochschule Harz. At present he is spokesman of the Commission for Wine and Culinary Tourism of the German Society of Tourism Research.

His publications focus on tourism markets and tourism marketing. Key topics include service quality and customer satisfaction, tourism marketing in general, sports tourism (cycling/hiking tourism) and cultural tourism (especially wine tourism).

Below are listed his publications and presentations in the field of sports tourism and sports management. More information about his further scientific work can be found https://hsharz.academia.edu/AxelDreyer und https://www.hs-harz.de/adreyer/publikationen/.

Due to numerous successes at German and international championships in Minigolf between 1977 and 1985 (including individual and team European championships in 1978), he was admitted to the honorary gallery of the Lower Saxony Institute for Sport History in 1988. He was the only German Minigolf player to be a member of the German national team at European championships from 1977 to 1985.