General application information
The process of a master thesis at the chair follows the steps depicted in Process for a master thesis. If all application requirements are met, we will gladly supervise your thesis within the limitations of our capacities. The available topics are empirical studies from the research areas of the chair. All master theses must be written in English. If you have to apply outside the application period due to special circumstances (e.g. practical cooperation), please contact Laura Schulze.Topic selection
Topic areas for master theses include digital platforms, privacy, algorithmic management, social media, data-driven business models, gig economy, interactions with digital services and interorganizational information systems (see also: Research and Exemplary master theses topics from previous semesters). In our first meeting, we will discuss and decide on the specific topic together.
Additionally, the topic Story of a breakup: Explaining information systems discontinuance from a relational perspective (methodology: survey - panel data) will be offered in winter term 2020/2021.
- Application period
- Summer term: 15 March until 1 April
Winter term: 15 September until 1 October
Winter term 2020/2021: 4 August until 2 November
- A successfully completed research seminar at the faculty
- At least one elective course in business informatics or marketing
"Application Form to Begin the Thesis Paper" must be ready and presented at the kick-off date (available from the Examination Office)
Due to the Coronavirus precautions this is not necessary at the moment.
- Current grade excerpt from FlexNow
- Filled application form
Process for a master thesis
Exemplary master theses topics from previous semesters
Can the Implementation of Mobile Instant Messaging Strengthen Customer
Relationships with Retail Stores? (Method: Field Experiment)
- The Nature of Trust in Artificial Intelligence (Method: Conceptual and Survey)
Focus within a Multichannel Platform – Strategies for a Successful
Customer Shift towards Mobile Channels (Method: Field Experiment)
- Story of a Breakup: Why Users Decide to Quit a Social Media Platform (Method: Interviews and Survey)
- The Role of Privacy and Habit in Information Systems Continuance (Method: Online Experiment)
- Multichannel Commerce in the Grocery Sector (Method: Conjoint Experiment)