Yurii has been studying at the University of Göttingen since the summer semester of 2020. After successfully completing his bachelor’s degree in Business Administration with a concentration in Marketing and E-Business, he has been enrolled in the master’s programme in Management since the winter semester of 2025/26. Prior to his studies, he completed vocational training as a wholesale and foreign trade clerk and subsequently gained five years of professional experience in sales. His bachelor’s thesis was titled “The Impact of Anthropomorphic Voice Assistants on Attitudes Towards Autonomous Vehicles”.



Since the winter semester of 2023/24, Yurii has been employed at the Chair of Marketing and Retail Management – initially as a tutor for the Marketing module, and since the summer semester of 2024 as a student assistant.