Digital Strategy (M.Sc.)

General Information

Learning outcome, core skills

This module covers the fundamentals of digital strategy. Students will be able to apply this knowledge to critically analyze and evaluate the opportunities and threats of the digital connectivity, collaborations, and channels. It equips them with the necessary concepts and approaches to develop strategies in digitized market environments. Furthermore, they gain insights into current issues in the topic area such as omnichannel strategies, digital collaboration, digital customer interactions, or ethical issues. Within the exercise part of the course, students apply their acquired knowledge to real life cases. Thereby, students will be equipped with the capability to work in a group on a specific problem and to exploit concepts and theories to address problems observed in practice.

Contents

This course covers the fundamentals of digital business strategies and the opportunities and challenges arising from interorganizational information systems with a particular focus on digital interactions and exchange with other market entities (i.e., firms, customers).

Topics covered in this course include:

• Digital strategy and digital business models
• Interorganizational information systems
• Omnichannel strategies
• Information goods and servitization
• Digital customer interaction strategies
• The role of data and information privacy
• Ethical aspects

Further information can be found in eCampus.