Publikationsliste

• Ullrich, Demming & Toporowski (2024): More is not always better, but when is it? Investigating the Influence of Comprehensiveness on the Effectiveness of Sustainability Labels, Proceedings of the European Marketing Academy Conference, Bucharest/Romania.
• Ullrich, Demming & Hutter (2023): Effectiveness of Labels on Consumer Sustainability Assessment of Food: Evidence from an Eye-Tracking Study, Proceedings of the European Marketing Academy.