Chair of Marketing and Consumer Behavior









Dr. Helena Schirmacher*







*is currently on maternity leave




Academic Career






  • Since 2023

    Georg-August-Universität Göttingen, Doctoral Studies



  • 2018

    University of Kassel, M.Sc. in Economic Behaviour and Governance



  • 2015

    University of Hamburg, B.Sc. in Economics













PRACTICAL EXPERIENCE






  • 2018

    Schülerhilfe GmbH & Co. KG, Manager



  • 2015

    University of Hamburg WiSo Research Lab, Trainee













FIELD OF RESEARCH





  • Consumer Behaviour

  • Food Marketing

  • Consumer Deception

  • "All-natural" claims

  • Consumer Expectations













Portrait photo of Helena Schirmacher. She is wearing a blue T-shirt with a white patterned blazer.



Contact



Dr. Helena Schirmacher

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum) Room 1.235

37073 Göttingen


Phone: +49 (0)551 / 39-29048
Email: helena.schirmacher@uni-goettingen.de

Consultation Hour: By appointment