Chair of Marketing and Consumer Behavior








PUBLICATIONS BY DR. FERNANDA SILVEIRA CARNEIRO






REFEREED JOURNAL ARTICLES















REFEREED CONFERENCE PROCEEDINGS






  • 2024

    Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients, in: Proceedings of the 53nd European Marketing Academy Conference, 1-10.
    (with S. Jahn, J. Aschemann-Witze, Y. Boztug)


  • 2023

    Choosing vegan feels good, doesn’t it? Effects of gender-congruency cues on vegan-labeled products, in: Proceedings of the 52nd European Marketing Academy Conference, Odense, Denmark.
    (with Y. Boztug)














Portrait photo of Fernanda Carneiro-Otto. She wears a grey blazer and a white blouse.


Contact



Dr. Fernanda Silveira Carneiro

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3 (Oeconomicum)

37073 Göttingen



Consultation Hour: By appointment