Anna Hausmann holds a BSc in Natural Sciences and an MSc in Eco-biology from Sapienza University of Rome, Italy. She concluded her PhD in Conservation Biology from the University of KwaZulu-Natal, South Africa, in 2017, focusing on tourists' preferences for biodiversity and sense-of-place experiences in protected areas, using both surveys and social media data to inform conservation practices.

As a postdoc at the University of Helsinki, Finland, she continued exploring social media’s role in human-nature interaction and in informing conservation, including regarding visitor monitoring and ecotourism in protected areas. Later she joined the ERC-funded project WILDTRADE, especially exploring issues related to human-exotic pet relations and people’s preferences and motivations in the wildlife trade. In 2022, she joined the School of Resource Wisdom at the University of Jyväskylä, Finland, and became a Guest Researcher at SEI-Group in 2024.

Anna is currently funded by the Nessling Foundation and the Kone Foundation to investigate how global environmental crises are represented and perceived on social media platforms.

Anna's research intersects biodiversity conservation, sustainability, ecotourism, and digital technology. She explores how digital platforms influence people's connection with nature, using social media data to uncover perceptions, preferences, and opinions on conservation and sustainability issues. By combining quantitative and qualitative methods, she seeks to understand how online interactions can inform real-world conservation, examining the role of digital spaces in shaping our understanding and engagement with environmental issues.

Publications and further information are available on ResearchGate and via Linkedin.