Science Communication and Social Media (GGG) online

Dr. Anna Euteneuer is an experienced science communication expert. After completing her doctorate, she chose the path into communication and gained experience in targeted science communication for publications and various formats, but above all in the university sector. She has been a social media and science editor at the University of Cologne since 2022. She gives workshops throughout Germany on the topic of science communication, especially with a focus on social media, for Twentyone Skills. To balance her screen work, she likes to go for walks with her dog and is a trainer for barre workouts. She lives in Bonn.

In this online workshop, researchers and science communicators will learn how to effectively share their research findings and topics on social media platforms like X, TikTok, and others. The goal is to build a successful presence that enhances both the reach and public understanding of scientific content. The course also covers the integration of AI tools to streamline various processes more effectively.
This workshop offers practical guidance and expert insights into science communication via social media, aiming to train researchers to share their work widely and impactfully. Through interactive sessions, case studies, and real-time feedback, participants will gain a deeper understanding of the dynamics of social media and its potential to disseminate scientific knowledge.

• Understanding and applying the basics of social media science communication.
• Developing a strategic plan for social media presence to effectively position your research.
• Mastering the selection and creation of content for various platforms to achieve maximum impact.
• Professionally handling specific online challenges, from trolling to backlash.
• Using AI tools for image creation, writing, and automation.

• Exchange and discussion in small groups and in plenary sessions
• Feedback and personal application of what has been learned in exercises
• Question and answer sessions
• Expert feedback on your own learning progress
• Use of the social media strategy canvas for scientists