Seminar Selected Questions in Consumer Research

Lecturers:
Prof. Dr. Yasemin Boztuğ
Anne-Christelle Lago, MMM.

Target Audience:
Bachelor BWL

Course Language:
German

Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:

• Producing a scientific paper
• Presentation of the results and a critical discussion of the contents

Introductory and topic presentation
Tuesday, 22.10.2024, 14:00 – 16:00, room: Oec 0.167

Application period:
30.10.2024 - 08.11.2024, 23:59

Paper due till:
Friday, 13.12.2024, 12:00

Presentations:
Thursday, 16.01.2025, 08:30 – 16:00, room: Oec. 0.211
Friday, 17.01.2024, 08:30 – 16:00, room: Oec. 1.165

Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.

Recommended participation in the seminar "Scientific work":
Additional participation in this seminar is highly recommended.
In two block courses, you will learn the basics for starting academic work, literature work, structure, organization and tips on formulations.
Places for this seminar are not allocated centrally.