PUBLICATIONS BY DR. AINSLEE ERHARD

REFEREED JOURNAL ARTICLES

2025

Do ingredients matter? Exploring consumer preference for abstract vs. concrete descriptors of plant-based meat and dairy alternatives, in: Future Foods.
(with S.-D. Lieke, S. Stetkiewic)

2025

Substitution patterns and price response for plant- based meat alternatives, in: PNAS Special Feature on the Sustainability of Animal- Sourced Foods and Plant-Based Alternatives. 121 (50) e2319016121
(with S. Jahn, D. Guhl)

2024

Tasty or sustainable? Goal conflict in plant-based food choice, in: Food Quality and Preference, 120.
(with S. Jahn, Y. Boztug)

2024

A choice architect’s guide to the (autonomous) galaxy: A systematic scoping review of nudge intrusiveness in food choices, in: Humanities & Social Sciences Communications, 11, 1030.
(with D. Lemken, S. Wahnschafft)

2023

How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus, in: Appetite, 190, 107005.
(with Y. Boztug, D. Lemken)

2023

Acceptance of insect foods among Danish children: Effects of information provision, food neophobia, disgust sensitivity, and species on willingness to try, in: Food Quality and Preference, 104, 104713.
(with M. Águas Silva, M. Damsbo-Svendsen, B. E. Menadeva Karpantschof, H. Sørensen, M. Bom Frøst)

REFEREED CONFERENCE PROCEEDINGS

2024

Goal Conflict in Plant-Based Food Choice, in: Proceedings of the European Marketing Academy, 53nd (119044).
(with Y. Boztug, S. Jahn)

Portrait photo of Ainslee Erhard. She wears a flowered blouse.

Contact

Dr. Ainslee Erhard

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3 (Oeconomicum)

Room 1.216

37073 Göttingen

Tel.: +49 (0)551 / 39-27409
Email: ainslee.erhard@uni-goettingen.de

Consultation Hour: By appointment