Melanie Schwede, M.Sc.

Short CV

• Since 2020: Research and Teaching Assistant, Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
• 2019: M.Sc. in Economics, Psychology, and Management, University of Kassel
• 2016: B.Sc. in Business Psychology, Osnabrück University of Applied Sciences
• Practical Experiences:
• Project engineer usability/ UX automotive at ASAP Engineering GmbH
• Student assistant at the Department of Information Systems, University of Kassel
• Various study-accompanying internships in the fields of marketing and market research

Awards

• Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand, Norway
• Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55) 2022

Review Activities

• European Conference on Information Systems (ECIS)
• Hawaii International Conference on System Sciences (HICSS)
• International Conference on Information Systems (ICIS)
• Various journals in the field of service, marketing, and information systems

Research Focus: Behavioral Science and Technology

• Customer service with conversational AI, e.g., digital voice assistants, chatbots, and service robots
• User experience and decision making in interactions with conversational AI
• Conversational design of digital voice assistants, chatbots, and service robots

Responsibilities

• Support of our student research assistants