Our goal is to help in shaping the future of marketing:


How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?

And how does marketing change when companies no longer (only) operate in physical but virtual realities?

What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?


Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.

Get to know our team and learn more about courses, theses, projects and much more.