Our research supports companies in utilizing technological innovations in a responsible way. We demonstrate how providing benefits for customers, employees, and societal stakeholders can be aligned with economic success for the company and its shareholders. We investigate how decision-makers can use artificial intelligence to make value chains more resilient without sacrificing efficiency. We rely on the latest methods for process simulation and optimization. Besides Metaverse meetings to improve employee performance and creativity, we explore how virtual influencer marketing creates immersive customer experiences. We open doors to new worlds of digital communication. How do consumers behave when they interact with machines instead of humans? We show how chatbots and voice bots can enhance customer interactions, increase efficiency, and create innovative marketing channels. Emerald Publishing - Literati Best Paper Award 2023 Journal of Service Management – Robert Johnston Best Paper Award 2023 2023 AIRSI Conference – Best Paper Award in the "Metaverse" Track 2023 ECIS Conference – Best Reviewer Award 2023 AMA Organizational Frontline Research Symposium, 2023 – Best Paper Award 2011 AMA Winter Marketing Educators' Conference - Best Paper Award in Track "Sales, Customer Relationship Management, and Business to Business" 2010 AMA Winter Marketing Educators' Conference, 2010 – Overall Best Paper Award
RESEARCH
OUR CURRENT RESEARCH SPOTLIGHTS
Resilience and Efficiency in Value Chains
Virtual Reality and the Metaverse
Conversational Commerce through Text and Speech
Publications
Prof. Dr. Maik Hammerschmidt
Dr. Nika Meyer
Henrietta Batinovic
Katharina Berendes
Daniel Eichenberg
Leah Lennig
Melanie Schwede
Presentations
Prof. Dr. Maik Hammerschmidt
Dr. Nika Meyer
Henrietta Batinovic
Katharina Berendes
Daniel Eichenberg
Leah Lennig
Melanie Schwede
OUR AWARDS
