PRAKTISCHE ERFAHRUNG

• Werkstudent und Webentwickler im Bereich Online Marketing Services (SAP AG Walldorf)


• Wissenschaftliche Hilfskraft im Bereich Web-Support und EDV- Administration (Lehrstuhl für Allgemeine BWL und Marketing II, Prof. H. Bauer, Universität Mannheim)


• Werkstudent im Online Marketing (SAP Deutschland AG & Co KG Walldorf)


• Praktikant im Online Marketing (SAP Deutschland AG & Co KG Walldorf)


• Projekt Management (Weiger Design GmbH, Gorxheimertal)

AUSZEICHNUNGEN

• Finalist Best Paper Award in the track “Internet and the Digital Economy”, Hawaii International Conference on System Science, 2022


• Outstanding Research Award by Shell Saudi Arabia, College of Business, Alfaisal University, Saudi Arabia, 2021


• Best Reviewer im Track "Crowds, Social Media, and Digital Collaborations" auf der International Conference on Information Systems, 2019 in München


• American Marketing Association Best Paper by Theme im Track "Metrics for Making Marketing Matter" auf der Winter AMA Conference, 2017 in Orlando, USA


• Förderpreis der Stiftung Marketing der Universität Mannheim für die Diplomarbeit "Sportlervergütung als Erfolgsfaktor im Sport - Eine empirische Untersuchung des Zusammenhanges von Gehaltsstrukturen und sportlichem bzw. unternehmerischen Erfolg am Beispiel des amerikanischen Profi-Baseballs", 2011

REVIEW-TÄTIGKEITEN

• American Marketing Association (AMA)


• European Journal of Marketing


• European Marketing Academy (EMAC)


• International Journal of Human-Computer Studies


• Internet Research


• Journal of Business Research


• Journal of Interactive Marketing


• Journal of Service Management

FACHARTIKEL

• Engaging Business Customers Through Online Experiences in Different Cultures, in: Journal of International Marketing, forthcoming, 2023


• Users taking the blame? How service failure recovery and robot design affect user attributions and retention, in: Electronic Markets, Vol. 32, Issue 4, S. 2491–2505, 2022


• Deflected by the Tin Foil Hat? Word of Mouth, Conspiracy Beliefs, and the Adoption of Innovative Public Health Apps , Journal of Product Innovation Management, Vol. 40, No. 2, p. 154-174, 2022


• The invisible leash: when human brands hijack corporate brands' consumer relationships, in: Journal of Service Management, Vol. 33, No. 3, p. 485-495, 2021


• Trust me I’m a bot – Repercussions of chatbot disclosure in different service frontline settings, in: Journal of Service Management, Vol. 33, Issue 2, p. 221-245, 2022


• Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, in: Journal of Service Management, Vol. 33, No. 1, 2022


• Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda, in: Electronic Commerce Research and Applications, Vol. 46, March-April, 2021


• One App to Trace Them All? Examining App Specifications for Mass Acceptance of Contact-Tracing Apps in: European Journal of Information Systems, Vol. 29, No. 4, 2020


• Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, in: International Journal of Research in Marketing, Vol. 38, No. 2, p. 472-491, 2021


• Toward a Theory of Spirals: The Dynamic Relationship Between Organizational Pride and Customer-Oriented Behavior, in: Journal of the Academy of Marketing Science, Vol. 48, No. 3, p. 1-22, 2020


• Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, in: Journal of Business Research, Vol. 106, No. 1, p. 353-364, 2020


• Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, in: European Journal of Marketing, Vol. 53, No. 9, p. 1808-1832, 2019


• Don't You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, in: Journal of the Association for Consumer Research, Vol. 3, No. 3, p. 364-378, 2018 (zusammen mit M. Hammerschmidt und H. Wetzel)


• Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, in: Journal of Service Management, Vol. 28, No. 1, p. 133-156, 2017 (zusammen mit H. Wetzel und M. Hammerschmidt), Impact Factor: 3,230

KONFERENZBEITRÄGE

• AI and the Vulnerable, in: Proceedings of the Pacific Asia Conference on Information Systems (PACIS), 2022 (zusammen mit N. Mozafari und M. Hammerschmidt)


• Claim success but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (zusammen mit N. Mozafari, M. Schwede, M. Hammerschmidt)


• That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 42, 2021 (zusammen mit N. Mozafari, M. Hammerschmidt)


• Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (zusammen mit N. Mozafari, M. Hammerschmidt)


• The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 41, 2020 (zusammen mit N. Mozafari, M. Hammerschmidt)


• Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion Corporate Associations and Branding Strategies in: EMAC Online Conference, 2020 (zusammen mit S. Fischer, M. Hammerschmidt)


• A Streamer’s Stream: The What and How of Successful Social Live Streaming in: 2020 AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (zusammen mit J. Giertz, M. Törhönen, J. Hamari)


• Same Same but Different? The Predictive Power of Association Types, in Brand Buzz for Investor Returns in: Proceedings of the International Conference on Information Systems, München, 2019 (zusammen mit S. Fischer, M. Hammerschmidt)


• How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle in: Proceedings of the 41st ISMS Marketing Science Conference, Rom, Italien, 2019 (zusammen mit O. Elshiewy und S. Jahn)


• Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics in: Marketing Strategy meets Wall Street VI Conference Proceedings, 2019, Fontainebleau, France, 2019 (zusammen mit S.F. Fischer und M. Hammerschmidt)


• Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure, in: GamiFIN 2019 Conference Proceedings, Levi, Finnland, 2019 (zusammen mit S. Trang)


• Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews, in: AMA Summer Academic Conference Proceedings, Boston, MA, USA, 2018 (zusammen mit N. Ahrend, M. Hammerschmidt, W. Toporowski)


• Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (zusammen mit T. Wolf, M. Hammerschmidt)


• Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (zusammen mit M. Hammerschmidt und T. Wolf)


• Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, in: Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017 (zusammen mit M. Hammerschmidt, Th. Jaskolka)


• Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement, in Social Media in: Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017 (zusammen mit M. Hammerschmidt, H. Wetzel)


• Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences in: Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017 (zusammen mit M. Hammerschmidt, W.W. Moe, H.A. Wetzel)


• Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA, 2017 (zusammen mit M. Hammerschmidt und H. Wetzel)


• Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion in: AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA, 2017 (zusammen mit S. Fischer und M. Hammerschmidt)


• Behavioral Engagement in Social Media: Measurement, Drivers, and Impact on Purchase Behavior in: Proceedings of the INFORMS Annual Meeting, 2016, Nashville, TN, USA, 2016 (zusammen mit W. Moe, H. Wetzel und M. Hammerschmidt)


• Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, NV, USA, 2016 (zusammen mit M. Hammerschmidt und H. Wetzel)


• The Rules of Regulation: Shaping User Engagement through Marketer Generated Content in: Thought Leaders in Customer Engagement and Customer Relationship Management Conference, 2015, HEC Paris (zusammen mit M. Hammerschmidt, H. Wetzel)


• The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (zusammen mit H. Wetzel und M. Hammerschmidt)


• Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2013 (zusammen mit H. Wetzel und M. Hammerschmidt)


• Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels? in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA, 2012 (zusammen mit H. Wetzel und M. Hammerschmidt)


• Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (zusammen mit M. Hammerschmidt und H. Wetzel)

BEITRÄGE ZU SAMMELBÄNDEN

• Giving or Receiving in Social Media: Can Content Marketing Simultaneously Drive Productive and Consumptive Engagement?, in: Sprott D. / Hollebeek L. (Eds.): The Handbook of Research on Customer Engagement, Cheltenham, UK, 2019, p. 186-203 (zusammen mit M. Hammerschmidt, T. Scholdra)

PRAXIS-TRANSFER-PUBLIKATIONEN

• So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, in: SocialHub Mag, 6, S. 67-73, 2018 (zusammen mit S. Fischer, M. Hammerschmidt, W. T. Schulze)

VORTÄGE

• Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, 24th Recent Advances in Retailing and Consumer Science Conference (EIRASS), 2017, Vancouver, BC, Canada, 27.06.2017


• Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, Consumer Response to the Evolving Retailing Landscape Conference, Philadelphia, PA, USA, 22.06.2017


• Purchase Consequences of User Engagement in Social Media, ISMS Marketing Science Conference, 2017, Los Angeles, CA, USA, 08.06.2017


• Behavioral Engagement in Social Media: Measurement, Drivers, and Impact on Purchase Behavior, INFORMS Annual Meeting, 2016, Nashville, TN, USA, 14.11.2016


• Understanding Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, 2. Passauer Digital-Marketing-Konferenz, Passau, GER, 11.03.2016


• Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, AMA Winter Educators Conference, 2016, Las Vegas, NV, USA, 26.02.2016


• The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, Paris, France, 04.06.2015


• The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, 42nd EMAC Conference, Special Interest Group on Online Opinion Dynamics, Istanbul, Turkey, 07.06.2013


• Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, AMA Winter Educators Conference, 2013, Las Vegas, NV, USA, 16.02.2013


• Digitale Mundpropaganda in sozialen Medien, Vortragsreihe des Marketing-Club Göttingen e.V., Göttingen, GER, 20.11.2012


• Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels? AMA Summer Educators Conference, 2012, Chicago, IL, USA, 19.08.2012


• Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization, 41st EMAC Conference, Lisbon, Portugal, 24.05.2012