PRACTICAL EXPERIENCE

• Student assistant and web developer in online marketing services (SAP AG, Walldorf)


• Student assistant in online support and IT-administration (Department of Business Administration and Marketing II, Prof. H. Bauer, University of Mannheim)


• Working student in online marketing (SAP Deutschland AG & Co. KG, Walldorf)


• Internship in online marketing (SAP Deutschland AG & Co. KG, Walldorf)


• Project Management (Weiger Design GmbH, Gorxheimertal)

AWARDS

• Finalist Best Paper Award in the track “Internet and the Digital Economy”, Hawaii International Conference on System Science, 2022


• Outstanding Research Award by Shell Saudi Arabia, College of Business, Alfaisal University, Saudi Arabia, 2021


• Best Reviewer in the track "Crowds, Social Media, and Digital Collaborations" at the International Conference on Information Systems, 2019 in Munich


• American Marketing Association Best Paper by Theme in the track "Metrics for Making Marketing Matter" at the Winter AMA Conference, 2017 in Orlando, USA


• Award by the Marketing Foundation of the University of Mannheim for the thesis "Athlete Compensation as a Success Factor in Sports - An Empirical Study of the Relationship Between Salary Structures and Sporting or Corporate Success Using the Example of American Professional Baseball", 2011

REVIEW ACTIVITIES

• American Marketing Association (AMA)


• European Journal of Marketing


• European Marketing Academy (EMAC)


• International Journal of Human-Computer Studies


• Internet Research


• Journal of Business Research


• Journal of Interactive Marketing


• Journal of Service Management

REFEREED JOURNAL ARTICLES

• Engaging Business Customers Through Online Experiences in Different Cultures, Journal of International Marketing, forthcoming, 2023


• Users taking the blame? How service failure recovery and robot design affect user attributions and retention, Electronic Markets, Vol. 32, Issue 4, pp. 2491–2505, 2022


• Deflected by the Tin Foil Hat? Word of Mouth, Conspiracy Beliefs, and the Adoption of Innovative Public Health Apps, Journal of Product Innovation Management, Vol. 40, No. 2, pp. 154-174, 2022


• The invisible leash: when human brands hijack corporate brands' consumer relationships, Journal of Service Management, Vol. 33, No. 3, pp. 485-495, 2021


• Trust me I’m a bot – Repercussions of chatbot disclosure in different service frontline settings, Journal of Service Management, Vol. 33, Issue 2, pp. 221-245, 2022


• Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, Journal of Service Management, Vol. 33, No. 1, 2022


• Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda, Electronic Commerce Research and Applications, Vol. 46, March-April, 2021


• One App to Trace Them All? Examining App Specifications for Mass Acceptance of Contact-Tracing Apps, European Journal of Information Systems, Vol. 29, No. 4, 2020


• Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, International Journal of Research in Marketing, Vol. 38, No. 2, pp. 472-491, 2021


• Toward a Theory of Spirals: The Dynamic Relationship Between Organizational Pride and Customer-Oriented Behavior, Journal of the Academy of Marketing Science, Vol. 48, No. 3, pp. 1-22, 2020


• Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, Journal of Business Research, Vol. 106, No. 1, pp. 353-364, 2020


• Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, European Journal of Marketing, Vol. 53, No. 9, pp. 1808-1832, 2019


• Don't You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, Journal of the Association for Consumer Research, Vol. 3, No. 3, pp. 364-378, 2018


• Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, Journal of Service Management, Vol. 28, No. 1, pp. 133-156, 2017

REFEREED CONFERENCE PROCEEDINGS

• AI and the Vulnerable, Proceedings of the Pacific Asia Conference on Information Systems (PACIS), 2022


• Claim success but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022


• That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions, Proceedings of the International Conference on Information Systems (ICIS), Vol. 42, 2021


• Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (zusammen mit N. Mozafari, M. Hammerschmidt)


• The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 41, 2020 (zusammen mit N. Mozafari, M. Hammerschmidt)


• Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion Corporate Associations and Branding Strategies in: EMAC Online Conference, 2020 (zusammen mit S. Fischer, M. Hammerschmidt)


• A Streamer’s Stream: The What and How of Successful Social Live Streaming in: 2020 AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (zusammen mit J. Giertz, M. Törhönen, J. Hamari)


• Same Same but Different? The Predictive Power of Association Types, Proceedings of the International Conference on Information Systems, Munich, 2019


• How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle, Proceedings of the 41st ISMS Marketing Science Conference, Rome, Italy, 2019


• Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, Marketing Strategy meets Wall Street VI Conference Proceedings, Fontainebleau, France, 2019


• Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure, GamiFIN 2019 Conference Proceedings, Levi, Finland, 2019


• Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews, AMA Summer Academic Conference Proceedings, Boston, MA, USA, 2018


• Gamified Services: How Gameful Experiences Drive Customer Commitment, GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018


• Gamified digital services: How gameful experiences drive continued service usage, Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, pp. 1187-1196, 2018


• Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017


• Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement, Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017


• Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017


• Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA, 2017


• Signals From the Echoverse? The Informational Value of Brand Buzz Dispersion, AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA, 2017


• Behavioral Engagement in Social Media: Measurement, Drivers, and Impact on Purchase Behavior, Proceedings of the INFORMS Annual Meeting, 2016, Nashville, TN, USA, 2016


• Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, AMA Winter Marketing Academic Conference Proceedings, Las Vegas, NV, USA, 2016


• The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, Paris, France, 2015


• The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013


• Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA, 2013


• Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, AMA Summer Educators Conference Proceedings, Chicago, IL, USA, 2012


• Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization, Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012

BOOK CHAPTERS

• Giving or Receiving in Social Media: Can Content Marketing Simultaneously Drive Productive and Consumptive Engagement?, in: Sprott D. / Hollebeek L. (Eds.): The Handbook of Research on Customer Engagement, Cheltenham, UK, 2019, pp. 186-203

PRACTICE-TRANSFER PUBLICATIONS

• So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, SocialHub Mag, 6, pp. 67-73, 2018

PRESENTATIONS

• Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, 24th Recent Advances in Retailing and Consumer Science Conference (EIRASS), 2017, Vancouver, BC, Canada, 27.06.2017


• Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, Consumer Response to the Evolving Retailing Landscape Conference, Philadelphia, PA, USA, 22.06.2017


• Purchase Consequences of User Engagement in Social Media, ISMS Marketing Science Conference, 2017, Los Angeles, CA, USA, 08.06.2017


• Behavioral Engagement in Social Media: Measurement, Drivers, and Impact on Purchase Behavior, INFORMS Annual Meeting, 2016, Nashville, TN, USA, 14.11.2016


• Understanding Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, 2nd Passau Digital Marketing Conference, Passau, GER, 11.03.2016


• Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, AMA Winter Educators Conference, 2016, Las Vegas, NV, USA, 26.02.2016


• The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, Paris, France, 04.06.2015


• The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, 42nd EMAC Conference, Special Interest Group on Online Opinion Dynamics, Istanbul, Turkey, 07.06.2013


• Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, AMA Winter Educators Conference, Las Vegas, NV, USA, 16.02.2013


• Digitale Mundpropaganda in sozialen Medien, Marketing Club Göttingen Lecture Series, Göttingen, GER, 20.11.2012


• Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, AMA Summer Educators Conference, Chicago, IL, USA, 19.08.2012


• Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization, 41st EMAC Conference, Lisbon, Portugal, 24.05.2012