Chair of Business Education and Digital Vocational Learning

Herbert Thomann, M.Sc.

Herbert Thomann completed his Master's degree in Business Education with a minor in Political Science at the University of Mannheim in October 2021. Before his studies, he completed both an apprenticeship as a retail salesman (2009-2012) and further training as a retail specialist (2013-2015). During his studies, he worked as a research assistant at the Chair of Competence Development and Training Quality at the University of Mannheim. From May 2021 to February 2024, he worked as a research assistant at the Chair of Competence Development and Training Quality. Since March 2024, he has been working at the Chair of Business Education and Digital Vocational Learning at the University of Göttingen.


Presentations at conferences:


  • Thomann, H. und Deutscher, V. (2023). Goodbye to one size fits all: Systematic review and meta-analysis on prompts for personalized learning. 2023 AERA Annual Meeting, SIG 31 Design and Technology, Chicago, IL.
  • Thomann, H. und Deutscher, V. (2023). No silver bullet: Development of a prompt design for vocational education students. GEBF-Tagung 2023, 10. Jahrestagung der Gesellschaft für Empirische Bildungs¬forschung „Bildung zwischen Unsicherheit und Evidenz“, Essen, Germany.
  • Thomann, H., Deutscher, V., Rausch, A. und Seifried, J. (2023). Development and evaluation of a first sketch of an adaptive prompt design for vocational education students. EARLI 2023, 20th Biennial EARLI Conference, Thessaloniki, Greece.
  • Thomann, H. und Deutscher, V. (2022). One size won’t fit all: A prompt-model for personalized learning in digital learning environments. EARLI SIG 14 Learning and Professional Development Conference 2022, Paderborn, Germany.


Book chapters:


  • Deutscher, V., Seifried, J., Rausch, A., Thomann, H. und Braunstein, A. (2022). Die LUCA Office Simulation in der Lehr¬erinnen- und Lehr-erbildung – didaktische Design-Empfehlungen und erforderliche Lehr-kompetenzen. In Digital Literacy in der beruflichen Lehrer:innenbildung : Didaktik, Empirie und Innovation (S. 107–121). Bielefeld: wbv.