Department of Agricultural Economics and Rural Development

Prof. Dr. Antje Risius


Research Focus:

  • Behavior change communication (e.g. informative nudging/boosting)

  • Sustainability in agricultural and food systems

  • Singularity marketing

  • Sensory marketing

  • Consumer (nutritional) behavior


Research Methods:

  • Inter- and transdisciplinary research

  • Neuroeconomic research methods (eye-tracking, fNIRS)

  • Panel surveys (choice experiments, surveys)

  • Qualitative face-to-face interviews (think-aloud protocols, focus group discussions, in-depth interviews)

  • Quantitative face-to-face interviews (choice experiments, surveys)


Research Projects:

  • Ongoing Research Projects:

    • Plant-based dietary styles as a key to sustainability (NES)

    • Perception of (positive and negative) messages in health communication in the context of food marketing (ProcLAM)

    • Grassland protection through an innovative organic grazing cattle concept (GiB)

    • Potential of sustainable use of regional breeds and local protein feed in poultry production (PorReE)

  • Completed Research Projects:

    • Production of meat and milk in international comparison

    • Transparency and transformation in the regional food economy. Collaborative approaches for more sustainability from raw material to end consumer (TransKoll)

    • Concept for product differentiation in the beef market - communication options and willingness to pay for beef from extensive, animal-friendly suckler cow husbandry (at the University of Kassel)

    • Development of a communication strategy for sustainable aquaculture products (at the University of Kassel)

    • Regional window – evaluation of consumer acceptance (at the University of Kassel)

    • Improving complementary feeding Practices (IMCF): Effectiveness of a nutrition education intervention to improve complementary feeding practices in Malawi: a restricted randomized trial (at the University of Giessen)

    Teaching:

    • Advanced Theories of Consumer Research (Ph.D.)

    • Research-based teaching and learning (FOLL) I (B.Sc., M.Sc.)

    • Sensory research and sensory marketing (B.Sc.)