Chair of Marketing and Innovation Management










POSSIBLE SUBJECTS FOR THESES



The topics for theses are primarily, but not exclusively, oriented towards the research focuses of the supervising staff of our chair. If you would like to work on a specific topic, for example due to an internship, please contact the relevant staff member before filling out the application form for a thesis at our chair.



Henrietta Batinović, M.Sc.:

  • Experiential Marketing, especially Pop-up Stores

  • Virtual Influencer Marketing (especially in the Metaverse)




Katharina Berendes, M.Sc.:

  • Supply Chain Management (especially resilience and performance management)




Leah Lennig, M.Sc.:

  • Metaverse Meetings




Dr. Nika Meyer, M.Sc.:

  • Chatbots and Social Robots

  • Customer Perception of Artificial Intelligence