Chair of Marketing and Innovation Management










The Central Learning and Study Building and its forecourt are seen from a bird's-eye view. The sky is slightly cloudy.










TEACHING




Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses.












COURSE OFFERINGS






  • Legend





    Module



    BBachelor Module



    MMaster Module




    Type



    VLLecture



    EXExercise



    SEMSeminar



    PSProject Seminar



    CSCase Study




    Term




    takes place




    is recorded

















































































































































































































Module Type Term ECTS
SuTe'24 WiTe'24/25 SuTe'25 WiTe'25/26 SuTe'26 WiTe'26/27

B
Recent Developments in Innovation Management
SEM
6

B
Marketing Performance Management
VL
6

B
Analytical-Conceptual Work in Marketing
EX
0

M
Innovation Management
VL
6

M
Strategic Marketing
VL
EX
6

M
Market Research I (digital)
VL
EX
6

M
Market Research II (digital)
VL
EX
6

M
Advanced Research Methods (NEU)
VL
EX
6

M
Digital Marketing
VL
EX
6

M
Synergy Module (discontinued)
VL
CS
6

M
Research Project (WiTe) (discontinued)
PS
18

M
Research Project (SuTe) (discontinued)
PS
18

M
Current Issues in Innovation Management
SEM
6

M
Practice Project (NEW)
SEM
12

M
Research Project (NEW)
SEM
12

M
Analytical-Conceptual Work in Marketing
EX
0














FINAL THESES







GUIDELINES AND TIPS FOR ACADEMIC WRITING

















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Chair for Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.206

37073 Göttingen




Tel. 0551 39-26546

Fax 0551 39-26547

innovationsmanagement@wiwi.uni-goettingen.de


Office hours: By appointment