
TEACHING
Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses.
COURSE OFFERINGS
Legend
Module
BBachelor Module
MMaster Module
Type
VLLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Term
takes place
is recorded
Module | Type | Term | ECTS | |||||
---|---|---|---|---|---|---|---|---|
SuTe'25 | WiTe'25/26 | SuTe'26 | WiTe'26/27 | SuTe'27 | WiTe'27/28 | |||
B Recent Developments in Innovation Management |
SEM |
6 |
||||||
B Marketing Performance Management |
VL |
6 |
||||||
B Analytical-Conceptual Work in Marketing |
EX |
0 |
||||||
M Innovation Management |
VL |
6 |
||||||
M Strategic Marketing |
VL EX |
6 |
||||||
M Market Research I (digital) |
VL EX |
6 |
||||||
M Market Research II (discontinued) |
VL EX |
6 |
||||||
M Advanced Research Methods (NEU) |
VL EX |
6 |
||||||
M Digital Marketing |
VL EX |
tba | tba | 6 |
||||
M Current Issues in Innovation Management |
SEM |
6 |
||||||
M Practice Project (NEW) |
SEM |
12 |
||||||
M Research Project (NEW) |
SEM |
12 |
||||||
M Analytical-Conceptual Work in Marketing |
EX |
0 |
FINAL THESES
Possible Subjects for Theses
Application Procedure for Bachelor’s Theses
Application Procedure for Master’s Theses
Do you have any questions?
Are you unsure whether a course is right for your goals?
Chair for Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. 0551 39-26546
Fax 0551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
Office hours: By appointment