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NEWS

Stay up to date and learn about our diverse activities in research and teaching. We keep you informed about our collaborations with companies, seminars, current research projects, and publications.

News

The picture shows the team of the chair in front of the Gänseliesel in Göttingen with the doctor-cart of Katharina Berendes.

Successful Dissertation Defense at the Chair of Marketing and Innovation Management

01.07. - 03.07.2025

Participation in IFAC MIM 2025: Award-Winning Contribution on Supply Chain Resilience and Efficiency

The image shows the participants of the final presentation for the practical project.

Final Presentations of the Practice Project 2025

12.06. - 18.06.2025

Participation in the European Conference on Information Systems (ECIS) 2025

The image shows the first page of the articlel

New Journal Publication on the Resilience–Efficiency Trade-off in Supply Chains

The image shows Prof. Dr. Maik Hammerschmidt and Henrietta Batinovic in front of their presentation at EMAC 2025

25.05. - 30.05.2025

Participation in the Annual Conference of the European Marketing Academy (EMAC) 2025

The image shows Melanie Schwede wearing a doctoral hat, kissing the Gänseliesel on the cheek in Göttingen.

Successful Dissertation Defense at the Chair of Marketing and Innovation Management

The image shows the participants of the kick-off event for the practical project gathered in front of a brick wall.

Kick-off for the practical project on resilience and efficiency in the retail grocery sector

The image shows the first page of the article

New Journal Publication on Voice Assistant Design

The image shows the participants of the colloquium together in a cave.

24.03 - 25.03.2025

Colloquium in a monastery

The image shows a group photo from the ICIS.

15.12. - 18.12.2024

Participation in the International Conference on Information Systems 2024

The picture shows Professor Hammerschmidt with the academic staff of the chair. They are standing next to each other in front of the castle.

Marketing Symposium Münster

The picture shows the team from the Chair of Marketing and Innovation Management. They are standing next to each other in a semi-circle, each holding an alpaca by the hand.

Alpaca Hike

On air! Guests of the podcast “Chatbots and AI” – Part 2

On air! Guests of the podcast “Chatbots and AI” – Part 1

A group photo shows Master Management students Marc-Christian Fiedler, Jacqueline Meier, Ella Riffel, Marie Sophie Bräuer, and Leonie Dill together with the HOLZRICHTER Berlin team Antonio Batinovic, Laura Backhauß, and Johannes Stopa, as well as Professor Maik Hammerschmidt and research associate Henrietta Batinovic.

Successful Practice Project with HOLZRICHTER Berlin

Group photo with Katharina Berendes. All participants of the Journal Publishing Workshop.

29.06.-04.07.2024

Transforming people and processes for a better world - European Operations Management Association 2024

Group photo from the ECIS. Göttingen professors and research assistants at the harbour of Paphos on Cyprus.

People First: Constructing Digital Futures Together - Participation in the European Conference on Information Systems 2024

Cover picture of the journal Psychology & Marketing .

New Top Journal Publication on Gamification of AI Agents

Portrait photo of Nika Meyer. She is wearing a white blouse and a gray sweater.

Welcome back Nika!

Cover image of the journal 'European Journal of Operational Research', designed in a color scheme of various shades of green and white. The design is simple and focuses on the title in large, clear letters.

New A-journal publication on efficiency measurement in retail

Cover image of the journal 'Management & Sustainability: An Arab Review', showing a smiling little boy proudly holding a green, leafy plant in both hands.

“Management & Sustainability: An Arab Review” indexed in Scopus database

Selfie of a large group of 18 people, consisting of nine women and nine men, smiling at the camera. They are standing close together. In the background is a clear blue sky with a few clouds.

Research and spirituality in the mountain monastery: Marketing chairs meet for a joint colloquium

NEWS ARCHIVE

News Archive

News Archive

In our news archive, you can find past news and articles.