Maik Hammerschmidt is Professor of Marketing and Innovation Management at the University of Goettingen, and Co-Director of the Retail Logistics & Innovation Lab. Prior to joining Goettingen, he was Assistant Professor of Marketing at the University of Mannheim.
PROF. DR. MAIK HAMMERSCHMIDT
His research focuses on improving the performance outcomes of immersive and AI-based service technologies and of sustainability and corporate social responsibility initiatives. He is among the Top 100 Business Researchers in German-speaking countries (out of 3346 researchers) published by magazine WirtschaftsWoche. He further belongs to the "75 Influential Marketing Professors to Follow" according to a current Ranking published by LinkedIn.
He has edited four books on marketing performance and marketing efficiency and has published in top FT 50 journals such as Journal of Marketing and Journal of the Academy of Marketing Science. His article on a transaction process-based measurement of electronic service quality has received more than 1,350 citations. He serves as editorial board member of the journal Management & Sustainability: An Arab Review (Emerald Publishing), which received the 2023 SDG Initiative of the Year Award.
He received numerous awards for academic achievements, including 9 Best Paper Awards of the American Marketing Association and the Sheth Foundation as well as the Literati Award from Emerald Publishing.
ACADEMIC POSITIONS
ACADEMIC EDUCATION
Subject: "Efficiency Analysis in Marketing - A Production Economic Approach Based on Frontier Functions"
INDUSTRY EXPERIENCE
AWARDS
RESEARCH EXPERTISE
EXTERNAL ACTIVITIES
AD HOC REVIEWER
MEMBERSHIPS
Contact
Prof. Dr. Maik Hammerschmidt
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
Raum 1.205
37073 Göttingen
Tel. +49 551 39-26546
maik.hammerschmidt@wiwi.uni-goettingen.de
Since 2022
Co-Director of the Retail Logistics & Innovation Lab, Goettingen, Darmstadt and Milan
2021
Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2020-2023
Member of the Jury for the Ideas Competition for Students, Georg-August-University Goettingen
2019–2021
Vice Chairman of the Economic Sciences Examination Committees, Georg-August-University Goettingen
2019–2020
Head of the Department of Business Administration, Georg-August-University Goettingen
2017–2020
Vice Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2015–2019
Executive Director of Department of Business Administration, Georg-August-University Goettingen
2014–2021
Member of the Study Quality Commission, Georg-August-University Goettingen
2012–2021
Member of the Central Committee for Teaching and Learning, Georg-August-University Goettingen
2012–2018
Member of the SAP Business Transformation Academy
Seit 2010
Professor of Marketing and Chair of the Marketing and Innovation Management Department, Georg-August-University of Goettingen
2009
Visiting Researcher, The Pennsylvania State University, Smeal College of Business, State College, USA
2009
Visiting Researcher, Eindhoven University of Technology, Department of Innovation Technology Entrepreneurship & Marketing, Eindhoven, The Netherlands
2005 – 2010
Assistant Professor of Marketing, University of Mannheim
2003 – 2006
Research project "Consumer Sophistication und Consumption Efficiency" (granted by German Research Foundation)
2001 – 2003
Research project "Strategies of Small and Medium Size Suppliers on Electronic Markets" (granted by Stiftung Industrieforschung, Koeln)
2000 – 2002
Visiting Lecturer for Industrial Marketing, Cooperative State University, Mannheim
2000
Visiting Lecturer for Service Marketing, Federal University of Applied Administrative Sciences, Mannheim
1999 – 2005
Research Assistant, Marketing Department, Business School, University of Mannheim
2011
Post-Doctorate (Habilitation) in Business Administration, University of Mannheim; Subject: "A Comprehensive Perspective on Marketing Performance Measurement: Linking Marketing Actions to Customer-Based and Financial Outcomes"
2005
Doctorate in Marketing (Ph.D.), University of Mannheim, summa cum laude,
1993 - 1998
M.B.A., University of Mannheim; Focus: Marketing, International Management, and Psychology
1993
Oxford Brookes University, Business School, Oxford, UK
2002 - 2010
Senior Consultant, Wissenschaftliche Unternehmensberatung (WUB), Heddesheim
1997 - 1998
1995
Assistant Product Manager, Henkel AG, Duesseldorf
1994 - 1998
Consultant, INTEGRA, Mannheim