Chair for Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.206

37073 Göttingen

Tel. +49 551 39-26546

Fax +49 551 39-26547

innovationsmanagement@wiwi.uni-goettingen.de

Office hours: by appointment

In the Media

News

Alle Förderprogramme für Start-ups auf einen Blick

Universitäten Göttingen und Hamburg erstellen Übersicht über Förderangebote für Start-ups

Uni Göttingen zeichnet Vorschläge des Ideenwettbewerbs aus

Chatbots' online takeover still some way off

Bring on the bots

¿Deberían los minoristas continuar con el engaño del chatbot?

Should retailers continue the chatbot deception?

Chưa thể chuyển giao hết nhiệm vụ cho chatbot

Bana güven, ben Bir Chatbot’um

Människor är inte redo för övertagande av chatbot

Humans aren’t quite ready for a chatbot

People Dislike Chatbots, But Forgive Them More Often When Something Goes Wrong

Chatbots are easily forgiven for errors

Customers hate chatbots, except in this specific situation

Göttingen scientists study customer behavior in chatbot conversations

Gamification – The impact of game elements in apps

Business Apps: Gamification can strengthen customer loyalty

Gamification can have advantages and disadvantages: University of Göttingen researches the significance of game elements in apps

Students interested in volunteering

Engagement is clever (PDF)

Future discussions at the university

Shaping the world in the Old Mensa

Even good deeds can harm (PDF)

Social Networks Taking Over the World? Not in This Country

The Trail of Innovation

Advertising on social media (PDF)

New paths: innovation, creativity, and new ways (PDF)

Göttingen: Capital of innovations

101 new ideas (PDF)

The Pitfalls of Key Account Management

Why Your Customer-Loyalty Program Might Not Be Profitable

Customer Prioritization--A Double-Edged Sword

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