REFEREED CONFERENCE PROCEEDINGS

• Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 57, 2024 (together with F. Tingelhoff, S. Schöbel, M. Hammerschmidt)


• Now or Never! The Impact of Pop-Up Stores’ Ephemerality on Impulse Buying, in: EMAC 2024 Annual Conference, 2024, Bucharest, Rumänien (zusammen mit M. Pisek, W. Toporowski)