DR. CHRISTINA HÄNEL






SHORT CV






  • 2018

    Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen



  • 2013 - 2018

    External PhD Candidate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2004 - 2011

    Studies of the Economic Sciences, University of Mannheim



  • 2006

    Study abroad, Bordeaux Business School, Bordeaux, France



  • 2003 - 2004

    Study visit, Gordonstoun School, Elgin, Scotland



  • 2001

    Study visit, Reno High School, Reno, USA















PRACTICAL EXPERIENCE




  • Member of the Management Board since company foundation (SIBACARE GmbH & Co. KG, Heidelberg)

  • Internship in Marketing Intelligence (TRUMPF Werkzeugmaschinen GmbH & Co. KG, Ditzingen)

  • Participation in the development program of the Asia Research Centre at the University of St. Gallen (Social Enterprise for Economic Development, Bandung, Indonesia)

  • Project: Empirical analysis of the impact of a new product and advertising campaign (applying SPSS) (Roche Diagnostics, Mannheim)

  • Project for the German Air Traffic Control (applying System Dynamics) (European Center for Aviation Development, Darmstadt)

  • Internship in Lean Management Consulting (Daimler Chrysler AG, Germersheim)

  • Internship in Strategic Marketing (Leroy Somer Emerson Industrial Automation, Angoulême, France)

  • Voluntary work (Human Development Foundation, Bangkok, Thailand)

  • Internship as Management Assistant (HM Systemberatung und Finanzkonzepte, Neckargemünd)



REFEREED JOURNAL ARTICLES





REFEREED CONFERENCE PROCEEDINGS




  • A Painful Break or a Never Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge, AMA Summer Marketing Academic Conference Proceedings, Atlanta, USA, 2016 (with M. Hammerschmidt, H. Wetzel)












Portrait photo of Christina Hänel. She is wearing a white shirt and a dark blue blazer.


Contact



Dr. Christina Hänel

Executive Management

SIBACARE GmbH & Co. KG

Mannheim

E-Mail: c.haenel@sibacare.de