PRESENTATIONS BY PROF. DR. MAIK HAMMERSCHMIDT
PRESENTATIONS
Contact
Prof. Dr. Maik Hammerschmidt
Chair for Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
37073 Göttingen
Tel. 0551 39-26546
maik.hammerschmidt@wiwi.uni-goettingen.de
2023
Marketing-empowered sustainability management, 6th International Conference on Entrepreneurship for Sustainability & Impact, Doha, Katar, 18.10.2023
2022
Effizienz vs. Resilienz: Sollten wir auf alle (schwarzen) Schwäne vorbereitet sein?, Retail Logistics & Innovation Workshop, Göttingen, 01.12.2022
2022
Smart Retail and AI-based Customer Communication, Smart Retail Summit, Göttingen, 29.11.2022
2022
Financial performance implications of marketing-centered CSR approaches, The German University in Cairo, Kairo, Ägyten, 31.07.2022
2022
Daten- und KI-basiertes Marketing: Von der Black Box zum verantwortungsvollen Kundenengagement, Responsible Innovation Summit, Göttingen, 30.06.2022
2022
Deploying AI Agents to Empower Vulnerable Consumers, La Londe Service Conference, Hyeres, Frankreich, 09.06.2022
2021
Achieving Stable Behavior Changes Through Nudging, Workshop on Rethinking Development, Göttingen, 31.03.2021
2019
How Gamified Service Technologies Affect Firm Performance and User Wellbeing, Gamification Research Network (GARNET) Workshop, Tampere University, Tampere, Finnland, 14.10.2019
2019
Socially Responsible Marketing and Firm Performance, American Marketing Association Global Marketing Conference, Buenos Aires, Argentinien, 22.05.2019
2018
Does Customer Engagement Matter?, Vodafone GmbH, Düsseldorf, 23.11.2018
2018
Erfolgsfaktoren des Social Media Content Marketing: Die Rolle von Consumptive und Productive Engagement, Esome Advertising, Hamburg, 28.08.2018
2018
Signals From the Echoverse: The Informational Value of Brand Buzz Dispersion, Social Media Marketing Workshop, Universität Münster, Münster, 16.06.2018
2018
Warum soziales Engagement rational ist, Impulsvortrag und Podiumsdiskussion, Zukunftstagung der Universität Göttingen, Göttingen, 16.04.2018
2017
Forschungs- und Publikationsstrategien für die akademische Karriere: Things I wish I had known before, Vortrag und Podiumsdiskussion, Nachwuchs-Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Göttingen, 02.11.2017
2017
Warum soziales Engagement clever ist, Forum Wissen, Göttingen, 22.10.2017
2014
Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, Thought Leadership on the Sales Profession Conference, Columbia University, New York, USA, 10.06.2014
2013
Digital Transformation Capabilities, Global Business Transformation Summit, Washington, USA, 11.09.2013
2012
Digitale Mundpropaganda in sozialen Medien, Marketing Club Göttingen, Göttingen, 20.11.2012
2012
Das Kontrolldilemma der Verhaltenssteuerung von Kundenkontaktmitarbeitern, Universität Passau, Passau, 02.11.2012
2012
Knowledge Exchange in an Enterprise 2.0, Global Business Transformation Summit, Budapest, Ungarn, 12.10.2012
2011
Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, AMA Winter Marketing Educators' Conference, Austin, USA, 20.02.2011
2010
Exploring the Brand Productivity Gap, AMA Winter Marketing Educators’ Conference, New Orleans, USA, 22.02.2010
2009
Win-win or Win-lose? Exploring Failure and Recovery Episodes in Consumption Systems, 38th EMAC Conference, Nantes, Frankreich, 28.05.2009
2008
Who Takes the Blame and Who the Credit? Exploring Product Failures in Consumption Systems, AMA Summer Marketing Educators Conference, San Diego, USA, 10.08.2008
2008
Efficiency through Relevance - How Brand Relevance Impacts the Performance of Brand Management, 37th EMAC Conference, Brighton, UK, 28.05.2008
2007
Marketing Performance – Lohnen sich Ihre Marketinginvestitionen?, Zweite Jahrestagung Marketing Performance Management, München, 02.07.2007
2007
Value-Added Recovery Services - Creating Customer Delight through Failures, 36th EMAC Conference, Reykjavik, Island, 24.05.2007
2006
Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers, XXVIII INFORMS Marketing Science Conference, Pittsburgh, USA, 09.06.2006
2006
Should I Stay or Should I Go – The Role of Status Quo for Using Innovative Self-Service Technologies, 35th EMAC Conference, Athen, Griechenland, 26.05.2006
2005
Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, 34th EMAC Conference, Mailand, Italien, 27.05.2005
2002
Ein Supereffizienz-Modell zur Bewertung von Produkten, Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft (VHB), München, 23.05.2002
2002
Structuring Product-Markets: An Approach Based on Customer Value, AMA Winter Marketing Educators' Conference, Austin, USA, 24.02.2002