Chair of Marketing and Innovation Management









DR. NIKA MEYER (née Mozafari)






Short CV






  • Since 2022

    Post-Doc, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2022

    Doctorate in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen



  • 2018

    Research Assistant at the Chair of Marketing and Innovation Management, Georg-August University of Göttingen



  • 2018

    M.Sc. in Marketing and Distribution Management, Georg-August-University of Göttingen



  • 2017

    Study abroad, Catholic University of Lille, Lille, France



  • 2015

    B.Sc. in Business Administration, University of Applied Sciences and Arts Hannover



  • 2013

    Study abroad, Udayana University, Jimbaran, Indonesia















PRACTICAL EXPERIENCE




  • Various internships and working student positions in the fields of marketing and digital IT, e.g. at Volkswagen and E.ON



AWARDS




  • Robert Johnston Award "Highly Commended Paper" for the article "Trust me I'm a Bot – repercussions of chatbot disclosure in different service frontline settings"

  • Emerald Award "Highly Commended Paper" for the article "Trust me I'm a Bot – repercussions of chatbot disclosure in different service frontline settings"

  • Florenz Sartorius Award for the dissertation titled "Agents Without Agency? Consumer Responses to Artificial Intelligence-Based Agents"

  • Best Reviewer in the track "AI in Business and Society" at the International Conference on Information Systems 2022 in Copenhagen, Denmark

  • Finalist Best Paper Award in the Track "Internet and The Digital Economy", Hawaii International Conference on System Sciences (HICSS-55) 2022 on Maui, USA

  • Award for the best presentation at the cooperation event of the German Marketing Association "Marketing Impulse XXL 2021"



REVIEW ACTIVITIES




  • International Conference on Information Systems (ICIS)

  • European Conference on Information Systems (ECIS)

  • Hawaii International Conference on System Sciences (HICSS)

  • Various journals in the field of service marketing and IS



FIELD OF RESEARCH




  • Service delivery with AI-based agents, e.g. chatbots and service robots

  • Attribution of service failures in interactions with AI-based agents

  • AI-based agents for vulnerable consumers












Portrait photo of Nika Meyer. She is wearing a white blouse and a gray sweater.


Quicklinks





Contact



Dr. Nika Meyer (née Mozafari)

Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Room 1.203

37073 Göttingen


Tel: +49 551 39-26546
nika.meyer@uni-goettingen.de


Consultation Hour:

By appointment