PROF. DR. HAUKE WETZEL
REFEREED JOURNAL ARTICLES
The perils of service divestment initiatives: When and why customers seek revenge and how it can be attenuated, in: Journal of Service Research, Vol. 22 (3), p. 301-322, 2019 (zusammen mit M. Hammerschmidt, Ch. Hänel) Impact Factor: 6.0382
Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, in: European Journal of Marketing, 53 (9), 1808-1832, 2019 (zusammen mit W. Weiger, M. Hammerschmidt) Impact Factor: 150
Don't You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, in: Journal of the Association for Consumer Research, forthcoming, 2018 (zusammen mit M. Hammerschmidt, W. Weiger)
Building and leveraging sports brands: Evidence from 50 years of German professional soccer, in: Journal of the Academy of Marketing Science, Vol. 46, No. 4, p. 591-611, 2018 (zusammen mit M. Hammerschmidt, S. Hattula, H. J. van Heerde) Impact Factor: 5.89
The Burden of Rank: The Impact of Preferred Supplier Status on Buyer Excessive Requests, in: Industrial Marketing Management, Vol. 71, No. 5, p. 19-26, 2018 (zusammen mit M. Hammerschmidt, T. Arnold) Impact Factor: 3.17
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI, in: Journal of the Academy of Marketing Science, Vol. 45, No. 5, p. 677-697, 2017 (zusammen mit M. Hammerschmidt, I. Lenz) Impact Factor: 3.744
Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, in: Journal of Service Management, Vol. 28, No. 1, p. 133-156, 2017 (zusammen mit W. Weiger und M. Hammerschmidt) Impact Factor: 2.233
Kundenstatus im Vertrieb: Dos and Don'ts, in: Marketing Review St. Gallen, 32. Jg., Nr. 6, S. 80-87, 2015 (zusammen mit M. Hammerschmidt und S. Klein)
Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization, in: Journal of Marketing, Vol. 78, No. 2, p. 1-19, 2014 (zusammen mit M. Hammerschmidt und A. R. Zablah) Impact Factor: 3.368 - Lead Article -
REFEREED CONFERENCE PROCEEDINGS
BOOKS
BOOK CHAPTERS
WORKING PAPERS
Contact
Prof. Dr. Hauke Wetzel
Professor of Marketing
University of New South Wales (UNSW)
School of Marketing
Sydney, Australia
UNSW Business School
E-Mail: h.wetzel@unsw.edu.au