Our goal is to help in shaping the future of marketing: Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you! Please do not hesitate to contact us. Chair of Marketing and Innovation Management Office hours: By appointment
CHAIR OF MARKETING AND INNOVATION MANAGEMENT
How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?
And how does marketing change when companies no longer (only) operate in physical but virtual realities?
What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?
Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.
Get to know our team and learn more about courses, theses, projects and much more.
NEWS
Successful Practical Project with HOLZRICHTER Berlin
Welcome back Nika!
“Management & Sustainability: An Arab Review” indexed in Scopus database
Research and spirituality in the mountain monastery: Marketing chairs meet for a research retreat
Discover the future of marketing
Do you have any questions?
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. +49 551 39-26546
Fax +49 551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
03.07.24
We are pleased to announce the successful completion of a practical project in collaboration with HOLZRICHTER Berlin.
02.04.2024
We are pleased that our colleague Dr. Nika Meyer is back at the chair after a one-year parental leave.
15.03.2024
The journal "Management & Sustainability: An Arab Review", with Prof. Maik Hammerschmidt on the editorial board, has been included in the Scopus database.
20.03.2024
The marketing chairs of the universities of Münster, Hanover, Karlsruhe, and Göttingen met at the Bestwig mountain monastery for a research colloquium.
Watch video