Chair of Marketing and Innovation Management











Exterior view of the Oeconomicum. Blooming pink cherry trees are visible in the foreground.










OUR TEAM




Nice to meet you! We are a strong, passionate, and curious team with diverse backgrounds and experiences. We aim to transfer our passion for our research topics to students, scholars, and industry partners. What questions drive us, and what impact do we have on business and society? And how can you get in touch with us to spark exciting discussions? Find out here.














A strong (though not completely pictured) team: Leah Lennig, Henrietta Batinović, Maik Hammerschmidt, Stephanie Wurdak, and Melanie Schwede (from left to right). Soon, we will all be in the picture.

A strong (though not completely pictured) team: Leah Lennig, Henrietta Batinović, Maik Hammerschmidt, Stephanie Wurdak, and Melanie Schwede (from left to right). Soon, we will all be in the picture.












GET TO KNOW US BETTER















The Team





Portrait photo of Maik Hammerschmidt. He is wearing a white and red striped shirt and glasses.


Chairholder

Prof. Dr. Maik Hammerschmidt






Secretary

Stephanie Wurdak






Secretary

Christine Kanand






Portrait photo of Nika Meyer. She is wearing a white blouse and a gray sweater.


Post-Doc

Dr. Nika Meyer






Portrait photo of Henrietta Batinovic. She is wearing a black turtleneck sweater.


Research Associate

Henrietta Batinović






Portrait photo of Katharina Berendes. She is wearing a white and blue striped shirt and a dark blue blazer.


Research Associate

Katharina Berendes






Portrait photo of Leah Lennig. She is wearing a white shirt and a black blazer.


Research Associate

Leah Lennig






Portrait photo of Melanie Schwede. She is wearing a mustard yellow shirt and a black blazer.


Research Associate

Melanie Schwede






Portrait photo of Daniel Eichenberg. He is wearing a black t-shirt.


External PhD Candidate

Daniel Eichenberg






Portrait photo of Luciana Soto. She is wearing a black t-shirt.


Teaching Assistant

Luciana Bastida Soto






Portrait photo of Tim Lücke. He is wearing a blue-gray shirt.


Teaching Assistant

Tim Lücke






Portrait photo of Marie Neubach. She is wearing a blue and white striped blouse and a dark blue sweater.


Teaching Assistant

Marie Neubach







FORMER EMPLOYEES





Portrait photo of Nadja Blaszkowski. She is wearing a blue and white striped shirt and a dark blue blazer.


Secretary

Nadja Blaszkowski






Portrait photo of Stefan Fischer. He is wearing a white shirt, a black jacket, and a dark blue tie.


Research Associate

Dr. Stefan Fischer






Portrait photo of Johann Giertz. He is wearing a dark blue shirt.


Research Associate

Dr. Johann Nikolai Giertz






Portrait photo of Christina Hänel. She is wearing a white shirt and a dark blue blazer.


External PhD Candidate

Dr. Christina Hänel






Portrait photo of Thomas Jaskolka. He is wearing a light blue shirt, a black jacket, and a blue and white striped tie.


Research Associate

Dr. Thomas Jaskolka






Portrait photo of Sebastian Klein. He is wearing a light blue shirt, a dark gray jacket, and a blue and white checkered tie.


Post-Doc

Dr. Sebastian Klein






Portrait photo of Isabell Lenz. She is wearing a black and white blouse and a black blazer.


Post-Doc

Prof. Dr. Isabell Lenz






Portrait photo of Welf Weiger. He is wearing a light blue shirt, a black jacket, a black tie, and glasses.


Assistant Professor of Digital Marketing

Prof. Dr. Welf Weiger






Portrait photo of Hauke Wetzel. He is wearing a white shirt, a black jacket, a gray and white striped tie, and glasses.


Post-Doc

Prof. Dr. Hauke Wetzel






Portrait photo of Tobias Wolff. He is wearing a purple shirt, a black jacket, and a purple and white striped tie.


Research Associate

Dr. Tobias Wolf


















Contact





Chair for Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.206

37073 Göttingen




Tel. +49 551 39-26546

Fax +49 551 39-26547

innovationsmanagement@wiwi.uni-goettingen.de


Office hours: by appointment





















Head of the Department



Office



Post Doc



Research Assistants



External Research Assistants



Student Research Assistants



Ehemalige Mitarbeiter*innen